You're reading this because you are an auto locksmith or offer auto locksmith services in your garage. That's great! Here at 3D Group, we specialise in supplying people like you with the quality products they need. We have been doing this for over 15 years and, along the way, have fine-tuned the products and services we provide.
We emphasise high-quality products that ensure your satisfaction and that of your customers.
Ongoing work with our suppliers guarantees that our products meet the high standards our customers have come to expect.
FACTORS YOU SHOULD CONSIDER WHEN BUYING YOUR SUPPLIES
- Longevity – how long the product performs its function
- Needs Fulfilment – whether the product fulfils a specific need or solves a problem
- Cost vs Need – how much the product costs compared with how much the client wants or needs it
- Security – the safety level of the product
- Usability – the ease of use associated with the product
We could talk about quality all day long. And if that's something, you're interested in. Read our quality control article, which you can find in the May/June 2021 edition of The Locksmith Journal. Our QC article dives into our quality control processes.
WHY PRIORITISE QUALITY?
Have you ever turned up to a job and realised that the products you bought weren't fit for use? We have heard many stories of this happening across the industry, and it's one of our driving forces. 3D Group has worked hard to build trust with our customers. And we strive to develop that trust.
3D Group has taken our feedback and turned it into a checklist for our QC team. So, we know that auto locksmiths will turn up and conduct various jobs with peace of mind.
There will be no more turning up to jobs unable to fulfil the end user's expectations. We understand how damaging this is. Your reputation is dependent on customer feedback and reviews.
Over the years, the auto locksmith industry has become saturated with 'handymen' wanting to try their best at auto locksmith services, which has led to a dilution in the industry's standard. By putting quality first, you are setting yourself apart.
Below are three areas to consider:
COMPETITION
In niche industries, making your business stand out for quality is paramount. Companies will try to offer products and services at a lower price. But they will soon realise they are at a disadvantage because the low quality of certain products may lead to repurchasing or loss of business.
BUSINESS REPUTATION
Quality and your company's reputation are more linked than many businesses realise. When your products don't match the standard of quality promised, it's almost guaranteed that people will hear about it. With the evolution of social media, your services have never been so readily spoken about online.
CUSTOMER SATISFACTION & LOYALTY
Customers always return when a product is good, even if the price is higher than competitors. A quality product creates unshakeable customer loyalty that generates more business. Customers will return and make repeat purchases when they find a trustworthy service. Even recommend the product or service to others.
WHAT CAN WE TAKE FROM THE POINTS ABOVE?
Selling quality products is vital for your business because it builds trust with the end user. It can fuel word of mouth and social media recommendations; this is great for you! Word of mouth can lead to unpaid advertisements for your services. Resulting in fewer customer complaints and returns.
Because people care about aesthetics, they notice every detail of the product. Therefore, superior quality products will sway them when choosing an auto locksmith.
3D Group's products are high quality, so you're less likely to return unusable products, causing a delay for you and your end-user. So, buying quality products will save you time and money.
QUALITY OUTWEIGHS COST
You might think, "But I can get X cheaper elsewhere because of the saturated market". But these mass-produced products might come from abroad, with lower QC standards.
Many manufacturers supply comparable products. However, finding products that pass QC and are acceptable for the end user can be challenging.
3D Group has a dedicated internal quality control team. They oversee implementing QC procedures on stock purchased from inside and outside of the EU. Ensuring quality products for you and your customers.
When buying cheaper products, there's a catch. They could be made from inferior materials and will only last a few weeks and months, or worse, days. Your goal is to have a satisfied end user who will return and recommend you to their peers.
Even though the seller defines the quality, it is judged by the buyer!
FINAL THOUGHTS
3D Group is Europe's favourite automotive locksmith supplier. Our extensive product catalogue and industry-leading quality control procedures have earned us this title.